There seem to be a lot of articles around right now about book-apps. Are they the future? Or are they hurting our ability to imagine? Are they more immersive? Or are they an interesting sideline but no mainstream? Reading these articles, and their comments, reveals a definite schism in viewpoint, between those who are excited – perhaps too excited – by a digital future of video and audio-rich content; and those for whom reading is a precious, fragile thing that we cannot afford to lose.