(This is a reprint of a blog post that first appeared on the Futurebook website.)
Our first project, Frankenstein is being built using our “inklebook” platform, designed to let non-technical writers make interactive content with the minimum of struggle. One of the question that’s come up a lot since we started showing it to people is – if your technology is aimed at writers, why do you need publishers? Why don’t you work with the writers directly?
It’s true. We could do that. But first and foremost, we’re a software and design company. We make things. By working in partnership with a publisher, we get to focus on what we’re good at and know we’ve got a lion in our corner.